The result is one united team making things the right way, with zero 'big reveals' and fewer hours invested in presentations." Ambitious vision "We ask our clients to participate directly with us in an intensely collaborative process. The project to create a new Live Subway Map for New York was undertaken in partnership with the MTA and Transit Innovation Partnership, and they worked closely together, says Work & Co. Because, as the company says, "Building products the world loves requires a diverse perspective." For instance, the same core group of individuals that begins an engagement will finish it, which gives team members a unique sense of ownership over websites, mobile apps, eCommerce platforms, AI tools and other digital experiences it launches.īeyond that, Work & Co combines international talent with extensive global research: in the US, nearly half their team members were born abroad. Work & Co’s model is based on fully-dedicated teams-their time is not split across various projects. It also has an interesting way of staffing projects. The company began in Brooklyn eight years ago, and now employs around 400 digital designers, strategists, and engineers globally in markets across the U.S., Europe and Latin America.
Clients include brands such as Apple, IKEA, Nike, Mercedes, Aesop, and AB-InBev. Work & Co is a design and technology company that's focused on creating digital products and experiences used by millions of people worldwide. And it's the result of an 18-month collaboration between Work & Co, the MTA, and the Transit Innovation Partnership. The MTA Live Subway Map is a web-based, interactive map designed to help riders navigate New York City's ever-evolving transportation network. This time, we're taking a look at the ambitious redesign of the New York Subway Map by Work & Co.
Nyc subway map designer series#
In a special series of articles, we're bringing you the inside scoop on how some of the best work from this year's 2021 winners was developed.
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